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  • Writer's pictureTHAheadline (Thai Lee)

McDonald's x CEEM | LA County Fair | September 13 - 15

The 2nd Annual CEEM Weekend at the LA County Fair will feature a “Tribute to Black Influence on Popular Culture!”

This week, CEEM announced its incredible lineup of musical acts and special celebrity appearances including:

Friday: Ray Wimley (positive hip-hop artist recently featured free-styling alongside Common)

Saturday: Candace Boyd (singer, songwriter, performer); Rujohn takeover featuring King Bach & Friends (international social media superstar, actor, and influencer.)

Sunday: Gospel music by Rubi Green (contemporary gospel infused with hip-hop)

“We are thrilled to announce these artists that will truly bring our CEEM Takeover Weekend to the next level. CEEM will be adding names to this lineup over the coming weeks and are excited to deliver a diverse group of artists that will highlight black culture’s enduring and growing influence,” stated CEEM’s CEO Kyle Webb.

Celebrate the incredible impact of Black contributions to this year's fair theme: Pop Culture! The CEEM Weekend is sponsored by McDonald’s Black & Positively Golden, a new movement to uplift communities through education, empowerment, and entrepreneurship. It tells stories of truth, power, and pride, and focuses on the people and places that are the greatest expression of Black excellence.

(Left to Right) Reggie, Kiana and Kyle Webb

"We're excited to be able to partner with McDonald's, CEEM, and the LA County Fair to be able to provide this awesome and amazing experience; celebrating our influence on pop culture and celebrating what we do in the capitalist marketplace and entrepreneurship," said CEEM’s CEO Kyle Webb.

When: September 13 - 15, 2019

Where: LA County Fair, 101 W. McKinley Ave. Pomona, CA 91768

Use promo code ‘CEEM2019’ to receive $8 tickets (almost 60% off regular ticket price) at

The CEEM Takeover will feature:

●Live musical performances

●Inspiring panel discussions led by African-American entrepreneurs and business owners

●A student-led pop culture art exhibit

●A fun and interactive Kids Zone

●Delicious soul food and fare from a variety of Black-owned businesses and vendors

● Inspirational Gospel Sunday

For a detailed schedule and more information, visit, or follow CEEM on Instagram and Facebook @CEEMCoop and Twitter @ceem_ie.

About Cooperative Economic Empowerment Movement (CEEM)

The Cooperative Economic Empowerment Movement (CEEM) is a membership cooperative dedicated to increasing wealth, prosperity, and educational outcomes for the African-American community through mentorship, education, and training. Membership is open to all residents of

California who are willing to make contributions in our efforts to promote wealth of African-Americans. Membership cost is a $100 annual fee.



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