As Bad Bunny’s Super Bowl moment reignites conversation around his meteoric rise, we’re taking it back to the upload that started it all. Before the Grammys, before Billboard history, there was SoundCloud. His 2016 breakout “Diles” has since crossed 1 billion streams, proving grassroots momentum can shape global superstardom. Bad Bunny isn’t the exception. He’s the blueprint. He didn’t wait. He pressed upload.